A Legacy of Excellence and Growth

From humble beginnings to becoming a cornerstone of the UAE’s development, Bin Dhaen Group has grown alongside this great nation, deeply woven into its history, progress, and culture. Established with a vision to contribute to the UAE’s economic and infrastructural growth, the company has played a pivotal role in shaping industries, building communities, and fostering innovation.

Rooted in tradition yet driven by progress, Bin Dhaen Group embodies the spirit of resilience, excellence, and ambition—values that mirror the nation’s journey. Our commitment to quality, integrity, and innovation has propelled us forward, making us a trusted name across diverse sectors.

As we continue to evolve, we honor our heritage while embracing the future, staying true to the principles that have defined us from the very beginning. Our story is not just about business—it is about building a legacy that reflects the UAE’s enduring success.

1970
Journey of Excellence
1970s - General Major Khalifa Bin Dhaen Almheiri, entrusted with the distinguished responsibility of both managing and securing Zabeel Palace under the esteemed leadership of Sheikh Rashid, exemplifies unwavering dedication and strategic prowess in roles of immense significance.

With a keen foresight into Dubai’s rapid transformation, he recognized the growing demand driven by international construction, trade, and oil enterprises. Seizing this opportunity, he extended his expertise beyond security and governance, pioneering ventures in the retail sector by establishing premier supermarkets and distinguished dining establishments—catering to the evolving needs of the city’s flourishing workforce.
1970
1990s
The Inception of SAS Real Estate
This milestone year heralds the establishment of SAS Real Estate, marking the company’s visionary entry into the real estate sector. Initially focusing on bespoke villa developments, SAS Real Estate quickly expanded its portfolio to include elegantly designed low-rise buildings, setting new benchmarks in quality, innovation, and refined living spaces.
1990s
Emix
1990
Venture into ReadyMix Concrete – The Birth of EMIX
A pioneering move that marked the Group’s formal entry into the readymix concrete industry. EMIX emerged as a trusted name in the supply of premium quality readymix concrete, serving as the backbone to some of the UAE’s most significant development projects. With an unwavering focus on quality, service, and supply chain excellence, EMIX not only set industry benchmarks but also established Bin Dhaen’s long-term reputation as a reliable partner to builders of the nation.
1990
Emirates SAS ENgg
1995
The Rise of Emirates SAS Engineering Consultants
Recognizing the importance of visionary planning and technical precision in shaping the UAE’s evolving urban fabric, SAS Engineering Consultants was established in 1995. This strategic venture brought together a team of elite architects, engineers, and planners to offer comprehensive consultancy services in design, supervision, project management, and compliance. SAS Engineering Consultants quickly became a trusted name among public and private sector developers alike, known for its commitment to safety, innovation, and sustainable design.
1995
1996
The Foundation of Bin Dhaen Contracting
To strengthen its ability to execute complex developments internally, Bin Dhaen Contracting was founded in 1996. This move marked the Group’s official foray into civil construction and infrastructure development, enabling seamless integration of planning, execution, and delivery across its projects. With a focus on technical strength, on-time delivery, and uncompromised quality, Bin Dhaen Contracting quickly earned a reputation as a reliable force in the UAE’s contracting sector. Its establishment cemented the Group’s vision of being a full-spectrum construction and development powerhouse.
1996
SAS Aluminium
1998
The Inception of SAS Aluminium & Glass
In 1998, SAS Aluminium & Glass was launched to bring cutting-edge fabrication, aesthetic innovation, and architectural finesse to the Group’s offering. Focused on delivering high-end aluminium, glass, and façade systems, this entity became synonymous with precision engineering and artistic expression. With state-of-the-art manufacturing facilities and a portfolio of landmark projects, SAS Aluminium & Glass elevated the Group’s presence in the domain of modern architecture. It positioned Bin Dhaen Holding as a vertically integrated leader capable of delivering turnkey construction and design solutions under one brand umbrella.
1998
Leadership
2000s
Esher of New Leadership
Ahmed Khalifa Bin Dhaen assumes the role of Chairman and CEO, ushering in a transformative era of visionary leadership and strategic expansion.

Amidst the turbulence of the global financial crisis, SAS Real Estate stands as a testament to resilience, navigating market challenges with foresight and unwavering stability. Through astute management and adaptive strategies, the company not only sustains its presence but reinforces its position as a trusted pillar in the industry.
2000s
2010
The Birth of Bin Dhaen Holding
A bold vision and strategic foresight lead to the inception of Bin Dhaen Holding—a distinguished entity that brings together a diverse portfolio of companies under one unified umbrella. This pivotal restructuring marks a new era of synergy, strengthening the group’s position as a leader in construction, real estate, and beyond. By integrating its expertise and resources, Bin Dhaen Holding sets the foundation for innovation, sustainable growth, and expansion into new markets, reaffirming its commitment to excellence and shaping the future of industry and commerce.
2010
2011
The Dawn of Jumeira Education – A Legacy of Learning
Marking a new era of academic excellence, Bin Dhaen Group expands its vision with the launch of Jumeira Education—an umbrella dedicated to fostering knowledge and innovation. This transformative initiative began with the establishment of Jumeira University, a distinguished institution renowned for its programs in Islamic studies and business. As Jumeira Education evolves, it remains committed to shaping future leaders, empowering communities, and redefining the standards of learning through a diverse and dynamic educational ecosystem.
2011
2020s
Official Entry into Hospitality
The launch of Al Hudaiba Mall marks a new era in luxury retail and leisure, establishing the mall as the region’s premier destination for shopping, dining, and entertainment. This elegant and sophisticated space redefines the retail landscape and marks Bin Dhaen Holding's official entry into the hospitality sector, offering world-class experiences that cater to the most discerning tastes. The launch symbolizes the company’s unwavering commitment to expanding its footprint and creating unparalleled experiences for its clientele.
2020s
2020s
Bin Dhaen’s New Headquarters
The launch of Al Hudaiba Mall marks a new era in luxury retail and leisure, establishing the mall as the region’s premier destination for shopping, dining, and entertainment. This elegant and sophisticated space redefines the retail landscape and marks Bin Dhaen Holding's official entry into the hospitality sector, offering world-class experiences that cater to the most discerning tastes. The launch symbolizes the company’s unwavering commitment to expanding its footprint and creating unparalleled experiences for its clientele.
2020s
2024
Bin Dhaen Holding’s Logo: A Symbol of Elegance and Vision
The revamp of Bin Dhaen Holding’s logo marks a significant evolution in the brand’s visual identity, embodying both sophistication and forward-thinking innovation. With its sleek lines and refined color palette, the new logo seamlessly merges timeless elegance with a modern, dynamic edge, reflecting the company’s enduring legacy while signaling its ambition for the future. This reimagined logo serves as a powerful symbol of Bin Dhaen Holding’s commitment to excellence, leadership, and continued growth, reinforcing its position as a distinguished brand at the forefront of a new era of luxury and success.
2024
Untitled-3-01
2025
The Birth of SAS Facility Management
In a strategic move to further diversify its portfolio, Bin Dhaen Holding proudly announces its official entry into the facility management sector, with the establishment of SAS Facility Management. This new venture combines the company’s renowned commitment to excellence with cutting-edge service solutions, offering world-class facilities management designed to enhance the value and efficiency of properties across the region. With a focus on innovation, sustainability, and unparalleled service quality, SAS Facility Management reflects Bin Dhaen’s vision to create spaces that not only meet but exceed the highest standards of operational excellence, further solidifying its reputation as a leader in the luxury sector.
2025

And the journey continues…